PODCAST:Bloomberg Technology
TITLE:Super Bowl on Paramount and X's WWE Partnership
DATE:2024-02-09 00:00:00
URL:
MODEL:gpt-4-gizmo
This episode of "Bloomberg Technology" focuses on the Super Bowl, its significance for advertising, and Paramount's multi-platform coverage strategy. Paramount CEO Bob Bakish discusses the record-setting ad sales and viewership expectations, highlighting the comprehensive approach to broadcasting the game across CBS, Paramount+, and Nickelodeon. The conversation also touches on the evolving landscape of sports content streaming, emphasizing Paramount's broad content strategy over sports-only platforms. Additionally, the episode covers X's (formerly Twitter) partnership with WWE for a weekly series, underscoring the platform's focus on delivering diverse content to its audience. The discussion extends to the state of sports betting, with FanDuel CEO Amy Howe sharing insights on betting trends and the platform's user demographics for the Super Bowl. Furthermore, the episode addresses Affirm's financial performance and future outlook, with CEO Max Levchin discussing transaction volume forecasts and consumer spending behavior. The program concludes by exploring the impact of high-profile figures like Taylor Swift on Super Bowl betting and advertising strategies.
