The Art of the Deal

PODCAST:If Books Could Kill
TITLE:The Art of the Deal
DATE:2024-01-11 00:00:00
URL:
MODEL:gpt-4-gizmo


In this episode of "If Books Could Kill," hosts Michael Hobbes and Peter Shamshiri discuss "The Art of the Deal" by Donald Trump, co-authored by Tony Schwartz. The book, released in 1988, outlines Trump's approach to deal-making and business strategies. The hosts dissect various elements of the book, juxtaposing Trump's descriptions of his business dealings with factual accounts and public records. Here are some key points from their discussion:

  1. Trump's Deal-Making Philosophy: Trump emphasizes a straightforward approach, aiming high and pushing to get what he wants. He believes deal-making is an innate ability, not necessarily about brilliance but about instincts.

  2. Key Rules for Deal-Making: The book outlines Trump's rules for deal-making, including protecting the downside, using leverage, enhancing location, and getting the word out. Trump's strategy often involves navigating bureaucracy and manipulating media.

  3. Trump City and 100 Central Park South: The hosts discuss two significant deals from the book. Trump City, an ambitious but unrealized project for the tallest building in the world, demonstrates Trump's flair for self-promotion and manipulation of media. The 100 Central Park South case shows Trump's combative approach towards tenants and his willingness to use controversial tactics.

  4. Trump's Relationship with Media: Trump's ability to manipulate media for publicity is highlighted. He understood early on how to use media attention to his advantage, even when facing setbacks.

  5. Celebrity Businessman Phenomenon: The hosts reflect on the rise of the celebrity businessman in American culture, citing examples like Lee Iacocca and Trump. The media's role in promoting such figures is critiqued, as well as the societal fascination with wealthy individuals as influencers.

  6. Trump's Approach to Politics: The hosts discuss how Trump's approach to business, media manipulation, and self-promotion translated into his political career. They suggest that his media savvy played a significant role in his rise to the presidency.

  7. Critical Analysis: Throughout the episode, Hobbes and Shamshiri critically analyze Trump's business practices, ethics, and the authenticity of his claims. They juxtapose his self-portrayal in the book with actual events and legal cases.

Overall, the hosts provide a critical examination of "The Art of the Deal," delving into Donald Trump's business strategies, media manipulation, and the broader implications of his rise to fame and political power.